You have the vision. I assemble the operations stack: CRM, automation, lead generation, and web infrastructure, so your business actually runs.
I chose the name because I thought it was a funny way of acknowledging that making a business work is a messy process for a lot of people. You pick up a tool and replace it with another one; you move things around. Frankensteining something that finally works is just part of the learning curve and you don’t need to shy away from it.
FrankenOps handles the operational layer that most small teams don’t have time to build properly. That means CRM setup, automations, outbound systems, and web builds are all brought together as one coherent setup instead of a scattered pile of tools.
It’s built for founders and small teams who are past the “figure it out as we go” stage and need the backend of their business to actually hold together.
// Founder
Kristiane Betinol
I'm a fractional ops specialist based in Cavite, Philippines, with a background in CRM builds, automation, Webflow, and outbound infrastructure.
Everything a growing startup needs to stop doing ops by hand, built to spec.
A CRM that reflects how your team actually sells. In HubSpot: custom deal pipelines, properties, lifecycle stages, workflows, reporting, and calendar booking, plus record cleanup and migration from spreadsheets or legacy documents. In GoHighLevel: sub-account set-up, pipelines, workflow automation, forms, and calendars, handed off with a walkthrough so your team can run it.
Connect your tools, eliminate manual handoffs, and build processes that run while you sleep. Multi-step Zaps for onboarding sequences, lead routing, and data sync between tools, alongside native HubSpot and GoHighLevel workflows.
Targeted prospect lists, outbound sequence setup, and sender reputation management so your pipeline stays full without burning your domain.
Webflow builds and CMS templates, plus the plumbing behind them on Cloudflare: DNS, Pages deployments, Workers scripting, R2 document storage, and SSL management. Your site stays fast, secure, and functional.
Stripe or PayPal payment pages configured, tested, and connected to your CRM or invoicing system. Get paid faster without the back-and-forth.
The whole stack, ongoing. I act as your embedded ops person: no full-time hire, no agency overhead, just the work done right every month.
A selection of sites, systems, and workflows assembled for clients across industries.
Low Vision Website Build
Webflow build, document upload system, Cloudflare R2 integration, accessibility audit and low vision adjustments. Built and deployed a fully accessible site with a secure document upload pipeline, functional for low vision users on launch day.
HubSpot CRM Build
Custom pipelines, deal properties, workflow automation, custom calendar booking widget. Replaced a spreadsheet-based sales process with a fully automated CRM that the team actually uses.
Informational Materials
Research and creation of branded information packets. Produced print-ready materials that gave the client a professional leave-behind without the design agency budget.
A closer look at how CRM integrations and data problems were fixed. Clients and identifying details are anonymized; the problem-solving is real. The second and third cards are separate projects for the same client.
Booking Platform to HubSpot Integration
Rebuilt the sync between a booking platform and HubSpot after duplicates, outages and bad field mappings left CRM revenue significantly overstated. HubSpot now matches the source within 0.1%, with dashboards built to line up with the existing Power BI reports.
6 slides · click to open
HubSpot CRM Record Cleanup
Cleaned up a manufacturer's HubSpot records: triaged placeholder domains, matched duplicate companies and reconciled account ownership, without auto-merging or guessing a single value.
Project 1 of 2 · same client6 slides · click to open
Legacy Documents to Deal History
For the same manufacturer, turned folders of quotes, order forms and costings into an import-ready HubSpot deal history, with every stage and amount tied to a source document or flagged for a person to decide.
Project 2 of 2 · same client7 slides · click to open
No one-size-fits-all. Hire me for a single job, keep me on retainer, or start with a package built for where you are right now.
Scope it, price it, build it. No ongoing commitment. Ideal when you have one specific problem to solve or want to try me out before going further.
Examples of what a project covers:
Bundled services at a better rate. Designed for businesses that need more than one thing done and want it to work together from the start.
Packages save you 15–30% vs. booking services individually. Ask me which one fits.
Ongoing ops support on a monthly basis. I act as your embedded remote ops person: available, accountable, and already up to speed on your systems.
Two tiers available. Light maintenance at $700/month — as-needed CRM, automation, and web upkeep. Operations management at $1,300/month — everything in light maintenance plus full ops oversight and a weekly alignment call and report.
No discovery calls that go nowhere. No proposals that take two weeks. Just a clear process from start to finish.
Fill out the contact form. Tell me what is broken, missing, or what you are trying to build. You will hear back within one business day.
I come back with a clear scope, timeline, and flat price. No surprises, no hidden retainers. You approve before anything starts.
I do the work asynchronously. You stay in the loop without being in the weeds. Deliverables are documented so you own them.
Go on retainer for ongoing ops support, or take what I built and run with it. Either way, you leave with something that works.
"She is dependable, skilled, and brings a positive, solutions-focused attitude to her work."
USOperations lead — waste management company
"When given an end goal or project objective, she was able to independently develop a clear plan of action and execute it in a streamlined and effective manner."
GBSenior executive — music PR agency
Tell me what you're building. I'll tell you what I can assemble.
kristiane@frankenops.com